Elitsa Serafimova – founder & CEO of Instinkt, brand & communication builder, brand strategist, branding, marketing & sales expert, business consultant

Elitsa Serafimova

Founder, CEO

With over 15 years of proven expertise in Sales and Marketing, Elitsa has built an outstanding career spanning both multinational corporations and marketing agencies. Rising from intern to Director, her journey reflects not only deep strategic insight but also the drive and vision to lead brands at the highest level.

Since 2012, Elitsa has been deeply immersed in brand and marketing strategy, with a sharp focus on brand building, repositioning, and driving sustainable brand growth.

In the last decade she has successfully led the international development and expansion of multiple brands, consistently delivering measurable impact.

She stepped beyond the corporate world to embrace entrepreneurship, applying her strategic acumen to help brands evolve and thrive in competitive markets.

Elitsa's leadership and insight have also been recognized through her role as an honorary jury member of the Bulgarian Association of Advertisers (BAA) Marketing Awards.

She holds both a Bachelor's degree and an Executive MBA from The University of Sheffield, reinforcing her commitment to academic and professional excellence.

LinkedIn
Instinkt is member of BESCO
Instinkt is member of iab bulgaria
It highlights the 'Top 100 Executives' ranked in 2025, with two stars and a face emoji with discussion bubbles at the top.

  • Certificate: “The International Strategic People”- The University of Sheffield;

    Certificate: “Negotiation Skills”- The University of Sheffield

    Certificate: E!ssential Marketing & Sales in the luxury brands industry by Signiture Europe; Kempinski Hotel Palais Hansen, Vienna, Austria 2013

    Certificate: “The Straight line Persuasion Training” with Jordan Belford

    Certificate: English Language from British Council- IELTS

    Certificate: “L’etoile” International School- Paris, France

    Certificate: ISO 9001-2008 – Internal Quality Auditors, Management Systems, MOODY International;

  • Reference Letter: “Beiersdorf” Bulgaria

    Reference Letter: “VP Brands International” for their rebranding case & my Employer branding trainings.

    Reference Letter: “Kempinski Hotels”

    Reference Letter from Reto Wittwer, President & CEO of Kempinski Hotels for Worldwide S.A for “Best Sales Manager” in Kempinski chain for 2014 in Central Europe

    Reference Letter: “AIG Bulgaria”

    Reference Letter: “All Channels Communication Group”

    Reference Letter: City College of Thessaloniki, An International Faculty of the University of Sheffield;

    Personal Professional Reiss Profile.

    Member of the “Talents Program for General Managers Development” in Management Financial Group.

Meet the team

Our Brand & Marketing Experts

Christina Zhivodarova – Associate Partner & Head of Brand Management at Instinkt, brand manager, brand researcher, brand coordinator, communication & social media expert

Christina Zhivodarova

Associate Partner •
Head Brand Manager

Stephanie Veleva – Associate Partner & Senior Brand Manager at Instinkt, brand researcher, brand coordinator, communication & social media expert, ads manager

Stephanie Veleva

Associate Partner •
Brand Manager

Ivaylo Kadrev – Associate Partner & Head of Design at Instinkt, brand & graphic designer, visual communication expert, digital & print design

Ivaylo Kadrev

Associate Partner •
Head of Design

Zhivko Sivenov – Graphic Designer at Instinkt, brand & visual communication, visual identity, digital & print design

Zhivko Sivenov

Junior Designer

Yaroslav Yaroslavov – Photo & Video Creator at Instinkt, photography & videography expert, drone photography

Yaroslav Yaroslavov

Photo & Video

Otto – Stress Relief Assistant at Instinkt, dog

Otto

Stress Relief Assistant

Join Instinkt for career in branding & marketing

Interested to join our pride?

Careers

Nikola Mitov – Brand Manager at Instinkt, brand coordinator, PR & social media expert
Estella Irobalieva – Content Creator & Junior Brand Coordinator, photo & video creation, social media content

Estella Irobalieva

Junior Brand Coordinator

Nikola Mitov

Brand Manager

AS SEEN IN •

AS SEEN IN •

In the blue ocean of opportunities

In the blue ocean of opportunities

We Build Brands with Sustainable Architecture

We Build Brands with Sustainable Architecture

Capable People Don’t Wait

Capable People Don’t Wait

Instinkt for Success

Instinkt for Success

Effective Communication Starts with Empathy

Effective Communication Starts with Empathy

The Best Career School Is Practice

The Best Career School Is Practice