Elitsa Serafimova

Founder, CEO

With over 15 years of proven expertise in Sales and Marketing, Elitsa has built an outstanding career spanning both multinational corporations and marketing agencies. Rising from intern to Director, her journey reflects not only deep strategic insight but also the drive and vision to lead brands at the highest level.

Since 2012, Elitsa has been deeply immersed in brand and marketing strategy, with a sharp focus on brand building, repositioning, and driving sustainable brand growth.

In the last decade she has successfully led the international development and expansion of multiple brands, consistently delivering measurable impact.

She stepped beyond the corporate world to embrace entrepreneurship, applying her strategic acumen to help brands evolve and thrive in competitive markets.

Elitsa's leadership and insight have also been recognized through her role as an honorary jury member of the Bulgarian Association of Advertisers (BAA) Marketing Awards.

She holds both a Bachelor's degree and an Executive MBA from The University of Sheffield, reinforcing her commitment to academic and professional excellence.

It highlights the 'Top 100 Executives' ranked in 2025, with two stars and a face emoji with discussion bubbles at the top.

Certificate: “The International Strategic People”- The University of Sheffield;
Certificate: “Negotiation Skills”- The University of Sheffield
Certificate: E!ssential Marketing & Sales in the luxury brands industry by Signiture Europe; Kempinski Hotel Palais Hansen, Vienna, Austria 2013
Certificate: “The Straight line Persuasion Training” with Jordan Belford
Certificate: English Language from British Council- IELTS
Certificate: “L’etoile” International School- Paris, France
Certificate: ISO 9001-2008 – Internal Quality Auditors, Management Systems, MOODY International;
Reference Letter: “Beiersdorf” Bulgaria
Reference Letter: “VP Brands International” for their rebranding case & my Employer branding trainings.
Reference Letter: “Kempinski Hotels”
Reference Letter from Reto Wittwer, President & CEO of Kempinski Hotels for Worldwide S.A for “Best Sales Manager” in Kempinski chain for 2014 in Central Europe
Reference Letter: “AIG Bulgaria”
Reference Letter: “All Channels Communication Group”
Reference Letter: City College of Thessaloniki, An International Faculty of the University of Sheffield;
Personal Professional Reiss Profile.
Member of the “Talents Program for General Managers Development” in Management Financial Group.