Elitsa Serafimova – Founder at Instinkt has been recognized in the Top 100 Executives 2025 ranking

Elitsa Serafimova – CEO at Instinkt is among the winners of the prestigious Top 100 Executives 2025 index, initiated by Career Show. Their dedication, high professionalism, visionary thinking, and inspiring leadership earned them* wide public support and a well-deserved place among Bulgaria’s top 100 business leaders.

Top 100 Executives 2025, part of the Career Show Index initiative, honors accomplished C-suite professionals and senior management figures who have made a significant impact on the leadership of their organizations and the advancement of the local business environment. The index aims to highlight their achievements and promote best business practices. Through showcasing their success stories, the organizers strive to demonstrate the vast potential for professional and entrepreneurial growth in Bulgaria and to inspire new generations of leaders.

The winners were selected through a public vote held between May 12–25. The index includes the 100 individuals who received the highest number of votes. The strong support for Elitsa Serafimova —garnered from over 15,000 votes—is a testament to their major contributions and key role in steering Instinkt and positively shaping the business climate in Bulgaria.

“We congratulate Elitsa Serafimova on their well-earned recognition among Bulgaria’s top 100 business leaders in the Top 100 Executives 2025 index! Thanks to the visionary thinking, strategic mindset, and leadership excellence of those featured in the ranking, Bulgaria’s business ecosystem is becoming increasingly promising. Leaders like Elitsa Serafimova set a high standard and serve as role models for future generations of entrepreneurs and professionals on a global level. We are proud to acknowledge their hard work, small wins, and major achievements on the journey to building a more prosperous and forward-looking business environment,” said Simona Harizanova, Co-founder of Career Show.