Elitsa Serafimova Contributes to the HR & Employer Branding Trends Report 2026 by Career Show

The organizers of the leading career expo Career Show have published their annual report on trends in human resources and employer branding for 2026. We are pleased to share that Elitsa Serafimova of Instinkt contributed to the HR & Employer Branding Trends Report 2026 by sharing her professional outlook on the topic.

The annual Career Show report brings together forecasts from prominent professionals in human resources and employer branding. The goal of the HR & EB Trends Report is to consolidate expert perspectives and identify the Top 10 key trends shaping the field. Each year, the report becomes a valuable tool for improving planning processes and strategies and is used by hundreds of professionals dedicated to team development.

“2026 will be a year in which technology will streamline processes, but people will determine the direction and ultimately drive results. The more digital work becomes, the more important honest communication, trust, and the overall employee experience will be. Companies that successfully integrate these elements into their everyday work culture will build an employer brand that is recognizable and truly works for them.”

Simona Harizanova, Co-founder of Career Show, commented:

“We thank Elitsa Serafimova for her contribution to this year’s report. We highly value her insights and her role in supporting the development of the labor market.”

The HR & EB Trends Report 2026 is available free of charge for all professionals at the following link:
careershow.bg/hr-eb-trends-report-2026

Career Show organizes some of the leading career events in Bulgaria, bringing together hundreds of companies and thousands of qualified professionals every year. In 2026, their live events will take place in Arena 8888 Sofia, Plovdiv, and Varna this October. Early registration is already open, and more details about participation can be found at:
careershow.bg