Atelier Serafimov Architects
A Rebranding Rooted in Tradition and Future Vision
Client: Atelier Serafimov Architects
Service: Brand Strategy & Visual Identity
Industry: Architecture & Design
The project
With over 20 years of experience and a portfolio of landmark projects, Atelier Serafimov Architects is a well-established name in the Bulgarian architecture scene. However, their visual identity no longer reflected the scale, precision, and evolution of their work today.
The studio needed a complete rebranding — one that honours their legacy while clearly communicating their professionalism, consistency, and attention to detail.
Scope: Brand Strategy, Brand Identity, Communication Strategy, Print Collateral, Social Media, Website, Video Creative
Our Approach
Instinkt led the process from day one — starting with a market and positioning analysis, defining core brand messaging, and developing a new visual identity.
The logo and graphic system were designed around ideas of stability, precision, and clarity — qualities their clients and partners naturally associate with the studio's work.
Outcome
A strong, recognisable identity that reflects the team’s professionalism
Consistent brand presence across digital and offline touchpoints
Communication that embodies the essence of Atelier Serafimov Architects — attention to detail, respect for partners, and uncompromising quality
Deliverables
Brand book and guidelines
Logo suite and design assets
Communication playbook
Print and packaging templates
Website UI and visual system
Social media templates