MIRORA

The project

MIRORA

We are proud to introduce Mirora – the new name and new identity of the dental clinic you already know as the dental practice of Dr. Nastanliev. Behind this change stands the same team and the same dedication to quality, trust and comfort, now with a vision that reflects the brand’s elegance, harmony and precision.

The project includes all phases:

Strategy

Naming

Brand Identity

Implementations: Print Collateral, Website, Social Media, Uniforms, Photo & Video Production

Recommendation from Dr. Momchil Nastanliev, Co-founder, CEO:

“Before choosing Instinkt, I wondered whether I would find a team capable of sensing the essence of the three of us, not shaping us into some pre-defined concept. I went to them with only an idea, with no name, no form, no framework. And behind that idea stood three generations: the pursuit of perfection, the passion for knowledge, and the respect for the craft passed from my father to me, and from me to my son and daughter-in-law. I wanted all of this translated into a brand without pretense and without falseness.

From the very first meeting with Elitsa, I felt we were in the right place. She listened. She didn’t rush to show ready-made presentations, nor did she try to fit us into a template. She was present, asked the right questions, and captured the nuances. That gave me peace of mind.

Throughout the process, I saw something I value deeply: flexibility and attitude.
Every change, every idea, every adjustment was received calmly, thoughtfully, and humanly. The work was professional, yet personal, without tension.

When the first version of MIRORA appeared, the feeling was clear: this is us.
They didn’t just execute an idea. They created MIRORA as a true reflection of our identity. Pure, authentic, and connected. Without pretension. Without artificiality. Just essence, captured precisely.

If I had to describe Elitsa with one word, it would be: connected. Connected to the idea, to the process, and to us as people. That makes all the difference.

I don’t regret my choice for a single moment. Instinkt is a partner, not just an agency. They work calmly, intelligently, and with genuine care.

And perhaps most importantly, they approached our project the way we approach our patients: with attention, balance, and the desire to leave behind something real.”