LIVO

The project

LIVO is a high-tech and user-friendly application for building management.

The strategic phase revealed that the brand aims to bring comfort and peace of mind to building managers, owners, and residents. This vision conflicted with the previous signal-red aesthetic and the “burning house” logo, while the name “Angry Building” emphasized problems and carried a strongly negative connotation.

We chose an easy-to-pronounce name and a clean, minimal logo that reflect the smooth and comfortable user experience. The platform’s full transparency, conveyed through abstract shapes, ensures quick and easy access to essential building information. The soft gradient in warm tones evokes a sense of coziness, while the vibrant colors hint at advanced technology.

Instinkt Services:

1. Analysis

2. Strategic Workshop

3. Brand Platform

4. Naming

5. Communication Strategy & Budgeting

6. Implementations

INTO Branding Services:

1. Brand Identity

2. Brand Guidelines

3. Implementations

Together with Dimo Gavanski and Dan Malkin we successfully reinvented their brand strategy, identity and followed up being their marketing partner in launching and activating LIVO in all brand touchpoints.